FreePress Launches 'Who’s Hiding Behind That Ad?'

"If you flip on your local television station and watch for an hour or so, you’re likely to see at least one: a political ad that attacks a candidate for public office. If you live in a 'battleground

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state,' you’ll see as many as 12 political ads an hour," wrote FreePress's Senior Director of Strategy, Tim Karr in an email. "Iowa just experienced this on-air onslaught of misinformation, offering the rest of us a preview of what television viewing will be like across the nation as Election Day 2012 nears. While we may not be able to stop this barrage of ads, Free Press has a plan to expose their funders," he added. Currently, broadcasters are required to upkeep "public inspection files" that contain information about political advertising for public examination. The files should contain names of groups that purchase political advertising time and costs involved. According to Kantar Media's Campaign Media Analysis Group, media companies are expected to see more than $3 billion in revenues in 2012 from political advertising. Yesterday in the Hawaii, Civil Beat ran this editorial , citing recent poll findings "that the state's registered voters believe the wealthy — whether corporations, labor unions or individuals — have an outsized impact on elections and the decisions of members of Congress." To determine how large of an impact private wealth will have on the 2012 elections in Hawaii, examining the public file of the state's broadcasters is a good place to start. Look for a local effort by MCH to hold broadcasters accountable for their public files during this election cycle. Updated: Check out On the Media this week for more discussion on a new FCC proposal to put the public files online. Transcripts for the shows are available at their site Monday.